NEW MACK WELDON HQ FREDERICK TANG ARCHITECTURE ABOUT Mack Weldon needed a new corporate headquarters of the popular men’s apparel and lifestyle brand that echoes the clothing line’s own sensibility -- modern, sophisticated, yet playful. SCOPE Through diagrammatic exploration and modeling, I developed several schemes resulting in a combination hybrid that met the clients’ expansion needs. The gut renovation features custom trapezoidal multi-purpose tables, workspaces for designers and tech staff, and a pop-up retail display space.
Mack Weldon’s highly collaborative, informal office culture inspired me to conceptualize a space that accommodates a range of functions, incorporating open common areas and enclosed meeting rooms. The new location at Broadway and 29th provided more than double the existing office space. The floor plan for the new space is a chamfered "L" shape that provides corner views across Broadway. Through diagrammatic exploration and modeling, I developed several schemes resulting in a combination hybrid program. Existing office program distribution shown in new location site plan. The resultant hybrid plan allows for Mack Weldon's fluid work environment to maintain an open space for effective communication while also delineating the square footage for necessary private meeting rooms, a collaborative multi-use space, and kitchenette. In the Design Development phase, I generated concepts that translate the Mack Weldon brand into a visual manifestation within the space.
I extracted patterns and palettes from Mack Weldon's product line and logo and reinterpreted them in a way that could be introduced to wall surfaces. The final form takes the Mack Weldon logo and scales it to create an immediately recognizable pattern that carries throughout the articulated private meeting boundaries of the space. This reception area features a neon Mack Weldon logo light that accents the living style seating and floor lamp. The conference rooms use the bar ceiling lights and polygonal tables to create a dynamic space that incorporates white boards and multi-use wall space. The opaque Mack Weldon logo pattern along the glass allows for privacy while maintaining some level of transparency. The on-brand sitting area reflects the brand aesthetic and Mack Weldon customer sensibility. The work spaces are open and receive an incredible amount of natural light. These custom millwork collaborative work tables are situated between the workspace and kitchenette, allowing for breakaway meetings or a place to eat and drink.